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3O'Connor Mortuary Style Guide3rd Edition, February, 20123. Graphic ElementsO'Connor Mortuary LogoThe primary logo is shown above. The word "O'Connor, is displayed in a fancy script and font name, "Bickham Script Pro" is displayed in black. In the bottom section, the name "Mortuary" is displayed in a san serif font. The "Mortuary" font name was created using "Gothic Book", in deep brown over white background. The sunset was created in 4-color process using an orange and yellow radial gradation. When reproduced in 2-color format, the words, "O'Connor" and "MORTUARY" will use black and the Sunset will use the Pantone 180 orange radial gradation. The image is stored in high-resolution vector format, PDF universal file format, which may be scaled up or down as needed and should output in high resolution format at a minimum of (300 dpi, 150 line screen) for four-color printing and in low-resolution format (72 dpi) for television and internet use.The Logo Tag LineWhenever practical, a second element of the company image will appear below the logo: the tagline, "Trust when it's needed the most." (to include a "period"). This will use the Adobe Garamond Pro Italic font, horizontal scale 100% and -2 tracking setting. This tag may be omitted if space is limited, or if a televised slide will be displayed for too short a period of time for it to be read.Unless required by a specific situation, text copy will be presented in orange color shown above for 4-color print reproduction and RGB web reproduction, and black for all other reproduction formats except when white text over a black background is appropriate, such as church bulletins. This excludes jobs which require 2-color printing. When 2-color printing is required, the 4-color process sunset will be substituted with PMS 180 Orange.The Official Primary Accent Colors Pantone 289 Blue (CMYK formula: 100% cyan, 64% magenta, 0% yellow, 60% black) may be used as a solid panel of color behind the O'Connor Mortuary Logo and the O'Connor web address or in text for advertising, marketing materials and signage, as an "accent color". Pantone 180 (CMYK formula: 0% cyan, 79% magenta, 100% yellow, 11% black may also be used as a solid primary accent color as needed. The Official Secondary ColorsThe folowing five O'Connor Mortuary secondary colors are available for 4-color print or web reproduction. These five colors may be used as solid color or in percentage tints of the color as a secondary design element. Green (48% cyan, 35% magenta, 78% yellow, 3% black) Mauve (18% cyan, 71% magenta, 57% yellow, 2% black) Yellow (12% cyan, 32% magenta, 95% yellow, 0% black) Teal (79% cyan, 34% magenta, 32% yellow, 5% black) Brown (53% cyan, 62% magenta, 71% yellow, 50% black)The Recommended TypefacesShown on the following pages, are the preferred format for use in most O'Connor Mortuary publications. Their consistent applications will establish continuity of appearance that will support the effectiveness of the identity program.The Official Primary Font Typefaces The entire Palatino font family (Book Antigua as substitute) may be used for serif applications and the entire Myriad font family (Arial as substitute) may be used for sans serif applications.Note: See the following 8 sample pages of acceptable use of O'Connor Mortuary Logo when used with the location information.O'ConnoTrust when it's needed the most.

4O'ConnoAcceptable configurations for use of Logo with contact information when using 2-color PantoneAcceptable configurations for use of Logo with contact information when using 1-color onlyLaguna Hills Chapel and Crematory25301 Alicia Pkwy.Laguna Hills, CA 92653TEL: (949) 581-4300FD 1293Irvine Arrangement Center4010 Barranca Pkwy., Ste. 200Irvine, CA 92604TEL: (949) 296-1010FD 1818San Juan Capistrano Arrangement Center31920 Del Obispo, Suite 270San Juan Capistrano, CA 92675TEL: (949) 325-0143FD 1916O'ConnoO'ConnoLaguna Hills Chapel and Crematory25301 Alicia Pkwy.Laguna Hills, CA 92653TEL: (949) 581-4300FD 1293Irvine Arrangement Center4010 Barranca Pkwy., Ste. 200Irvine, CA 92604TEL: (949) 296-1010FD 1818San Juan Capistrano Arrangement Center31920 Del Obispo, Suite 270San Juan Capistrano, CA 92675TEL: (949) 325-0143FD 1916Trust when it's needed the most.Trust when it's needed the most.Trust when it's needed the most.For more information please call1-877-872-2736 (TOLL-FREE ANYTIME)www.oconnormortuary.comLaguna Hills Chapel and Crematory25301 Alicia Pkwy.Laguna Hills, CA 92653TEL: (949) 581-4300FAX: (949) 581-3231FD 1293Irvine Arrangement Center4010 Barranca Pkwy., Ste. 200Irvine, CA 92604TEL: (949) 296-1010FAX: (949) 296-1015FD 1818San Juan Capistrano Arrangement Center31920 Del Obispo, Suite 270San Juan Capistrano, CA 92675TEL: (949) 325-0143FAX: (949) 325-0150FD 1916Laguna Hills Chapel and Crematory25301 Alicia Pkwy.Laguna Hills, CA 92653TEL: (949) 581-4300FD 1293Irvine Arrangement Center4010 Barranca Pkwy., Ste. 200Irvine, CA 92604TEL: (949) 296-1010FD 1818San Juan Capistrano Arrangement Center31920 Del Obispo, Suite 270San Juan Capistrano, CA 92675TEL: (949) 325-0143FD 1916For more information please call1-877-872-2736 (TOLL-FREE ANYTIME)www.oconnormortuary.comO'ConnoFor more information please call1-877-872-2736 (TOLL-FREE ANYTIME)www.oconnormortuary.comLaguna Hills Chapel and Crematory25301 Alicia Pkwy.Laguna Hills, CA 92653TEL: (949) 581-4300FAX: (949) 581-3231FD 1293Irvine Arrangement Center4010 Barranca Pkwy., Ste. 200Irvine, CA 92604TEL: (949) 296-1010FAX: (949) 296-1015FD 1818San Juan Capistrano Arrangement Center31920 Del Obispo, Suite 270San Juan Capistrano, CA 92675TEL: (949) 325-0143FAX: (949) 325-0150FD 1916Trust when it's needed the most.For more information please call1-877-872-2736 (TOLL-FREE ANYTIME)www.oconnormortuary.comLaguna Hills Chapel and Crematory25301 Alicia Pkwy.Laguna Hills, CA 92653TEL: (949) 581-4300FAX: (949) 581-3231FD 1293Irvine Arrangement Center4010 Barranca Pkwy., Ste. 200Irvine, CA 92604TEL: (949) 296-1010FAX: (949) 296-1015FD 1818San Juan Capistrano Arrangement Center31920 Del Obispo, Suite 270San Juan Capistrano, CA 92675TEL: (949) 325-0143FAX: (949) 325-0150FD 1916For more information please call1-877-872-2736 (TOLL-FREE ANYTIME)www.oconnormortuary.comLaguna Hills Chapel and Crematory25301 Alicia Pkwy.Laguna Hills, CA 92653TEL: (949) 581-4300FD 1293Irvine Arrangement Center4010 Barranca Pkwy., Ste. 200Irvine, CA 92604TEL: (949) 296-1010FD 1818San Juan Capistrano Arrangement Center31920 Del Obispo, Suite 270San Juan Capistrano, CA 92675TEL: (949) 325-0143FD 1916O'ConnoTrust when it's needed the most.For more information please call1-877-872-2736 (TOLL-FREE ANYTIME)www.oconnormortuary.comTrust when it's needed the most.O'ConnoO'ConnoTrust when it's needed the most.O'ConnoTrust when it's needed the most.Irvine Arrangement Center4010 Barranca Pkwy., Ste. 200Irvine, CA 92604TEL: (949) 296-1010FAX: (949) 296-1015FD 1818San Juan Capistrano Arrangement Center31920 Del Obispo, Suite 270San Juan Capistrano, CA 92675TEL: (949) 325-0143FAX: (949) 325-0150FD 1916Laguna Hills Chapel and Crematory25301 Alicia Pkwy.Laguna Hills, CA 92653TEL: (949) 581-4300FAX: (949) 581-3231FD 1293For more information please call1-877-872-2736 (TOLL-FREE ANYTIME)www.oconnormortuary.comAcceptable Configurations of O'Connor Mortuary Logo for Reproduction when used with Contact InformationNote, the size shown below is the smallest size that this configuration may be reproduced at, although it may be reproduced at larger sizes if needed.Acceptable configurations for use of Logo with contact information when using 4-color ProcessIncludes Location Name, Address, Telephone, and FD Number.Top vesions includes "TEL" only, bottom includes both "TEL and FAX"Acceptable configurations for use of Logo with contact information when using 1-color, GreyscaleIncludes Location Name, Address, Telephone, and FD Number.Top vesions includes "TEL" only, bottom includes both "TEL and FAXFor more information please call1-877-872-2736 (TOLL-FREE ANYTIME)www.oconnormortuary.com