page 1
page 2
page 3
page 4
page 5
page 6
page 7
page 8
page 9
page 10
page 11
page 12
page 13
page 14
page 15
page 16
page 17
page 18

15O'Connor Mortuary Style Guide3rd Edition, February, 201210. Advertising NoveltiesThis category presents unique situations due do the wide potential variance of available space, colors, and materials. Emphasis Priority will be given to display of:. The logo and/or company name. Toll-free number. URL. Locations by cityThe logo will only be used in full color if it can be shown in color with the exception of applications that require Metallic Silver or Metallic Gold, which will require use of the 1-color black logo format. All text will be in a dark color, preferably black. But, where the background is black, white text will be used. When color is available, the official colors may be used to maintain consistency.Acceptable ConfigurationsShown below are acceptable horizontal and vertical configurations for display of the Logo and Company name and contact information. Logo, Company Name and Tag line . Logo, Company Name and Tag line, Individual Branch Name and Location Address, Phone Number, FD Number, Toll-Free Number, and Web Address. Logo, Company Name and Tag line, All 3 Location Names, Location Address, and Location Phone Number, as well as Toll-Free Phone Number and Web Address Note: See the following sample page of acceptable use of O'Connor Mortuary Logo when used in Novelty Items.11. Staff PhotosWe already have individual photos and a group photo of the principals in formal (suit-and-tie) format. Similar photos in dressy, but casual, attire will be used when staff photos are appropriate. This is to further our goals of presenting comfortability and approachability.Casual clothing, such as polo shirts or blazers, which may be provided for customer-contact personnel will display the secondary logo on or above the left pocket.12. TelevisionTelevision commercials and billboards will be developed with a consistent theme, look, and feel for each campaign, which will be carried over into simultaneous print advertising. The sunset background will be used consistently for the closing slide, and the minimum copy will be company name, logo + "Trust when it's needed the most.", Toll-free number, and URL. The company tag line will always be spoken as part of the ad copy in every ad.13 RadioIf radio advertising is purchased, the name "O'Connor Mortuary" will be used to identify the company, but any repeated references will be simply to "O'Connor." The company tag line, "Trust when it's needed the most.", and URL will be spoken once but the toll-free number will be spoken twice. If mentioned, locations will be identified by city only.

16For more information please call1-877-872-2736 (TOLL-FREE ANYTIME)www.oconnormortuary.comLaguna Hills Chapel and Crematory FD 129325301 Alicia Pkwy., Laguna Hills, CA 92653Trust when it's needed the most.O'ConnoAcceptable Configurations of O'Connor Logo for Reproduction on Novelty ItemsFor more information please call1-877-872-2736 (TOLL-FREE ANYTIME)www.oconnormortuary.comLaguna Hills Chapel and Crematory FD 129325301 Alicia Pkwy., Laguna Hills, CA 92653For more information please call1-877-872-2736 (TOLL-FREE ANYTIME)www.oconnormortuary.comLaguna Hills Chapel and Crematory FD 129325301 Alicia Pkwy., Laguna Hills, CA 92653For more information please call1-877-872-2736 (TOLL-FREE ANYTIME)www.oconnormortuary.comO'ConnoLaguna Hills Chapel and Crematory FD 129325301 Alicia Pkwy., Laguna Hills, CA 92653Trust when it's needed the most.Laguna Hills Chapel and Crematory25301 Alicia Pkwy.Laguna Hills, CA 92653TEL: (949) 581-4300FD 1293Irvine Arrangement Center4010 Barranca Pkwy., Ste. 200Irvine, CA 92604TEL: (949) 296-1010FD 1818San Juan Capistrano Arrangement Center31920 Del Obispo, Suite 270San Juan Capistrano, CA 92675TEL: (949) 325-0143FD 1916For more information please call1-877-872-2736 (TOLL-FREE ANYTIME)www.oconnormortuary.comIrvine Arrangement Center4010 Barranca Pkwy., Ste. 200Irvine, CA 92604TEL: (949) 296-1010FD 1818San Juan Capistrano Arrangement Center31920 Del Obispo, Suite 270San Juan Capistrano, CA 92675TEL: (949) 325-0143FD 1916Laguna Hills Chapel and Crematory25301 Alicia Pkwy.Laguna Hills, CA 92653TEL: (949) 581-4300FD 1293For more information please call1-877-872-2736 (TOLL-FREE ANYTIME)www.oconnormortuary.comO'ConnoTrust when it's needed the most.Laguna Hills Chapel and Crematory25301 Alicia Pkwy.Laguna Hills, CA 92653TEL: (949) 581-4300FD 1293Irvine Arrangement Center4010 Barranca Pkwy., Ste. 200Irvine, CA 92604TEL: (949) 296-1010FD 1818San Juan Capistrano Arrangement Center31920 Del Obispo, Suite 270San Juan Capistrano, CA 92675TEL: (949) 325-0143FD 1916For more information please call1-877-872-2736 (TOLL-FREE ANYTIME)www.oconnormortuary.comLaguna Hills Chapel and Crematory25301 Alicia Pkwy.Laguna Hills, CA 92653TEL: (949) 581-4300FD 1293Irvine Arrangement Center4010 Barranca Pkwy., Ste. 200Irvine, CA 92604TEL: (949) 296-1010FD 1818San Juan Capistrano Arrangement Center31920 Del Obispo, Suite 270San Juan Capistrano, CA 92675TEL: (949) 325-0143FD 1916For more information please call1-877-872-2736 (TOLL-FREE ANYTIME)www.oconnormortuary.comO'ConnoTrust when it's needed the most.O'ConnoTrust when it's needed the most.O'ConnoTrust when it's needed the most.Trust when it's needed the most.O'ConnoTrust when it's needed the most.O'ConnoO'ConnoTrust when it's needed the most.O'ConnoTrust when it's needed the most.O'ConnoTrust when it's needed the most.O'ConnoTrust when it's needed the most.