13O'Connor Mortuary Style Guide3rd Edition, February, 2012 7. LiteratureCompany literature is to be minimized in quantity as we seek to combine and simplify our literature system. The cover/title page look and feel is to be consistent from piece to piece without looking identical (so they are not confused with one another). The sunset background will be used consistently, and may optionally be used as the background for the body copy. The company name, logo, toll-free number, and URL will be prominently shown on the cover/title page of all literature.Stationery (consisting of at least letterhead, business cards, and statements) will not utilize the sunset background, but will display the logo plus "Trust when it's needed the most." To avoid a cluttered appearance, business cards will display the details of the two satellite locations on the backside. On the front will be:. Company name. Toll-free phone number. Internet URL. Person's name, title, and FD license number. Person's telephone and facsimile number. Person's cell phone number (optional). Person's e-mail address. Laguna Hills address8. Electronic ArtworkBlack and white versions of the O'Connor Mortuary Logo are available in PDF format for print reproduction and
are compatible for both Macintosh and Windows platforms.1-color, 2-color, and 4-color versions of O'Connor Mortuary Logo are available in PDF format for printing.
All versions of logo art will be in PDF (vector format) which means they may be successfully scaled up or down in size as needed. A copy of the Style Guide is available in electronic publication format . All logo files and grapic files are available for download at www.oconnormortuary.com (Click on "Style Guide" link to enter the electronic publication). Once the publications opens browse the pages to find the logo you require, then click on the selected logo to download.
14O'Connor Mortuary Style Guide3rd Edition, February, 20129. Building and Vehicle SignageAt this time, the issue of building signage applies only to Laguna Hills, since both satellite locations are in office buildings which do not permit external signage.The Laguna Hills lighted sign is in two parts, and should read "O'Connor Mortuary" and "Chapel and Crematory" in those two sections in order to be consistent with our uniform policy for presentation of the company name and locations. A separate sign below gives our URL. It is not appropriate to display our toll-free number on this sign, as it is not one that people are likely to remember and we don't want to try to stimulate people to call us while driving.Hearses will display the O'Connor Logo" as shown below in the backseat side windows on both sides. The company name is not displayed in limousines.On utility/flower vans, we will display both the toll-free number and our URL in block letters in black, centered low along each side. The logo is shown in color on the top panel near the rear.The logo, telephone number, and URL are displayed on the back doors of the van (the logo and tag line at top, rear of van, and the phone number and web address across the bottom of center door).