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Acceptable Configurations of O'Connor Mortuary Logo for Reproduction when used with a Return AddressNote, the size shown below is the smallest size that this configuration may be reproduced at, although it may be reproduced at larger sizes if needed.Acceptable configurations for use of Logo with return address information when using 4-color Process Includes Location Name, Address, Telephone, and FD NumberAcceptable configurations for use of Logo with return address information when using 1-color Greyscale Includes Location Name, Address, Telephone, and FD NumberLaguna Hills Chapel and Crematory FD 1293 25301 Alicia Pkwy., Laguna Hills, CA 92653(949) 581-4300www.oconnormortuary.comTrust when it's needed the most.O'ConnoIrvine Arrangement Center FD 18184010 Barranca Pkwy., Ste. 200, Irvine, CA 92604(949) 296-1010www.oconnormortuary.comTrust when it's needed the most.San Juan Capistrano Arrangement Center FD 1916 31920 Del Obisbo, Suite 270, San Juan Capistrano, CA 92675(949) 325-0143www.oconnormortuary.comTrust when it's needed the most.Laguna Hills Chapel and Crematory FD 1293 25301 Alicia Pkwy., Laguna Hills, CA 92653(949) 581-4300www.oconnormortuary.comTrust when it's needed the most.O'ConnoIrvine Arrangement Center FD 18184010 Barranca Pkwy., Ste. 200, Irvine, CA 92604(949) 296-1010www.oconnormortuary.comTrust when it's needed the most.O'ConnoSan Juan Capistrano Arrangement Center FD 1916 31920 Del Obisbo, Suite 270, San Juan Capistrano, CA 92675(949) 325-0143www.oconnormortuary.comTrust when it's needed the most.O'ConnoO'ConnoO'Conno11

12O'Connor Mortuary Style Guide3rd Edition, February, 2012O'Connor Mortuary Company Photo ImageA uniform company background "sunset" has been selected, and is to be used in any color media where it is appropriate. It is a color photograph of a sunset over the ocean (at right). It should be cropped so that most of the blue ocean is removed to focus the viewer's attention on the sunset, and so it can be adapted to a wide format (sample, below).The wide format is suitable for television, and should be consistently used behind the closing slide, which presents the company name.The vertical format may be as an alternative format shown at right.4. Print Media, ColorColor print media includes flyers, mailers, and display ads.Flyers, mailers, and display ads will be formatted consistently using the sunset background for the cover/title page and, as appropriate, for the background. This will require a four-color printing process. We will prepare layouts to mechanical specifications, which may be required by media publishers. Content will include the basic logo with "Trust when it's needed the most.", our Laguna Hills FD number in small type, and mention of all three locations with the toll-free phone number, web address and FD number.5. Print Media, Black-and-WhiteBlack-and-white media includes newspapers, church bulletins, forms, and some event flyers. These will be prepared with black text over white background, except for church bulletins for which a decision to reverse the colors is made. Content will be determined by available space and rules by the church or publisher.6. Print Media, 2-ColorThe 2-color logo files have been provided as an alternative option, when printing budget is limited.Content will include the basic logo and tag line, "Trust when it's needed the most.", and will include all three locations addresses, phone and fax number, corresponding telephone and facsimile numbers, FD numbers and will include the toll-free phone number, and web address.