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3rd Edition, February, 2012O'Connor Mortuary Style Guide3rd Edition, February, 20121. Company Name2. Locations3. Graphic Elements & Colors4. Print Media, Color5. Print Media, Black-and-White6. Print Media, 2-Color7. Literature8. Electronic Artwork9. Building & Vehicle Signage10. Advertising Novelties11. Staff Photos12. Television13. Radio14. Implementation and Approval15. External Print Artwork16. Internal Print Artwork 17. Proofreading18. Final Approval

2O'Connor Mortuary Style Guide3rd Edition, February, 20121. Company Name The company name is "O'Connor Mortuary" (singular), without any designation of a corporation (Inc., or LLC) and without mention of any location(s). Whenever possible and appropriate, visual presentation of the company name should be accompanied by the basic O'Connor logo. Unless prevented by space limitations, the company toll-free number and internet URL should always be shown somewhere in the content, larger than the body copy. The formats are "1-877-872-2736 Anytime" and "www.oconnormortuary.com". When presented as a header (in a display ad, mailer, or literature), the company name will be shown in Palatino Bold horizontal scale 83%). 2. LocationsThe company has three locations, which are to be described as:. "Laguna Hills Chapel and Crematory". "Irvine Arrangement Center". "San Juan Capistrano Arrangement Center"When locations are to be mentioned in descriptive copy, the preferential descriptions will be:. Name (as above) plus Laguna Hills address and satellites with "Center Name" and street inter­section and city with telephone and facsimile numbers plus applicable FD number (moderate space permitting);. Name (as above) plus Laguna Hills address and satellites with "Center Name" and address, city, state, and zip code with telephone and facsimile numbers plus applicable FD number (maximum space); or. Name (as above) plus Laguna Hills address and satellites with "Center Name" and city with telephone and facsimile numbers plus applicable FD number (minimal space)For Irvine, the designation is "Centerstone Plaza" at Culver and Barranca. For San Juan Capistrano, the designation is "Serra Plaza" at Paseo Adelanto and Del Obispo.For print applications, it must be determined which specific situations require display of the state license number for that location.